OUR BRAND

From its inception to the present and into the future, Honda aims to be a brand in harmony with people worldwide, guided by its unique philosophy.

FUTURE INNOVATION

Honda 0 Series
Introducing Honda's New 0 Saloon and SUV Prototypes, along with ASIMO OS, Honda's Original Operating System.

Honda today presented the world premiere of two prototype models at CES 2025 – Honda 0 Saloon and Honda 0 SUV – representing two Honda 0 Series models to be introduced to global markets from 2026. The company also introduced its original vehicle operating system (OS), the ASIMO OS, to be applied to its global EV series.

Read More
Max Verstappen ends season finale at sixth place at the Abu Dhabi GP, wins 4th consecutive world championship

Max Verstappen of Oracle Red Bull Racing, supported by Honda as a Team Partner finished in sixth place at the final 2024 F1 race in Abu Dhabi. The dutchman capped a total of 437 points this season declaring him the world champion 4th time in a row.

Honda 0 Series
Honda Introduces NextGeneration Technologies For Honda 0 Series Models At Honda 0 Tech Meeting 2024

Honda Motor Co., Ltd. held its ‘Honda 0 Tech Meeting’ to introduce some of the next generation technologies to be applied to the Honda 0 Series – a completely new EV model range to be launched in the near future for the region. The Honda 0 Series is being developed with new ideas generated from “zero” with a fresh approach to EV development – “Thin, Light, and Wise”.

Honda Motor Co. (Middle East & Africa Office) announce new Global Brand

Honda Motor Co. (Middle East & Africa Office) celebrated 30 years in the region at The Taj Exotica & Spa, at The Palm Dubai, during a special event. Honda displayed its diverse product lineup, including automobiles, motorcycles, and marine products, to media representatives at the event. With a glimpse of the future for the region, the Brand thanked the wider media for their support over the years.

Automobiles

/V2 Images/carimage

Learn More
Motorcycles

/V2 Images/carimage

Learn More
Power Products

/V2 Images/carimage

Learn More
Outboard Engines

/V2 Images/carimage

Learn More

/V2 Images/carimage

/V2 Images/carimage

/V2 Images/carimage

/V2 Images/carimage

Latest New

Media event - 30 years celebrating
TT Isle Of Man
IIHS TOP SAFETY PICK+
Max wins Canada F1 race
Media event - 30 years celebrating

LATEST NEWS

Honda Motor Co. (Middle East & Africa Office) announce new Global Brand Slogan & celebrate 30 years in the region.

Honda Motor Co. (Middle East & Africa Office) celebrated 30 years in the region at The Taj Exotica & Spa, at The Palm Dubai, during a special event. Honda displayed its diverse product lineup, including automobiles, motorcycles, and marine products, to media representatives at the event. With a glimpse of the future for the region, the Brand thanked the wider media for their support over the years.

Learn More
TT Isle Of Man

LATEST NEWS

TT races dominate this year's Isle of Man.

The Isle of Man TT (Tourist Trophy) has begun for 2024. The Honda Racing UK team returns to the circuit, which is known for its demanding 60.72 km circuit that winds through public roads, villages, and mountainous terrain, for this year’s prestigious Isle of Man TT races. This year Honda will be participating in two categories - The CBR1000RR-R Fireblade will race in the Superstock categories and the CBR600RR in the Supersport class.

Learn More
IIHS TOP SAFETY PICK+

LATEST NEWS

Honda Pilot Earns IIHS TOP SAFETY PICK+ Rating for 2024

The Honda Pilot has earned the Insurance Institute for Highway Safety's (IIHS) highest accolade, the 2024 TOP SAFETY PICK+ (TSP+) rating. Contributing to its overall rating, the Pilot earned top ratings from IIHS in Crash Worthiness evaluations, in pedestrian front crash prevention and headlight performance. Enhanced rear seat belts in the Honda Pilot also improved second-row passenger protection in IIHS' updated moderate overlap front test.

Learn More
Max wins Canada F1 race

LATEST NEWS

Max Verstappen Wins Sixth Race of the Season with the Canada GP

Round 9 of the season, Canadian Grand Prix took place at Circuit Gilles-Villeneuve. Max Verstappen of Oracle Red Bull Racing, supported by Honda as a Team Partner, won the race. Visa Cash App RB Formula One Team's Daniel Ricciardo was P8. Visa Cash App RB Formula One Team's Yuki Tsunoda finished P14. Sergio Perez of Oracle Red Bull Racing retired.

Learn More

Stay up-to-date with Honda

Subscribe now to become a Honda insider.