Trading Enterprises, a member of Al-Futtaim Automotive, is the sole authorized distributor of Honda in the UAE. With a legacy built on trust and customer-first service, Trading Enterprises proudly brings the full Honda experience to drivers across the Emirates.

 

From welcoming showrooms to manufacturer-approved service centers, every touchpoint is designed to offer the confidence and support expected from an official Honda partner.

 

In addition to the partnership with Honda, Trading Enterprises represents a portfolio of internationally respected automotive brands within the UAE. This diverse representation reflects a commitment to offering customers a wide range of trusted mobility solutions, supported by decades of industry experience and a deep understanding of the local market.