OUR BRAND

From its inception to the present and into the future, Honda aims to be a brand in harmony with people worldwide, guided by its unique philosophy.

FUTURE INNOVATION

Introducing Honda's New 0 Saloon and SUV Prototypes, along with ASIMO OS, Honda's Original Operating System.

Honda today presented the world premiere of two prototype models at CES 2025 – Honda 0 Saloon and Honda 0 SUV – representing two Honda 0 Series models to be introduced to global markets from 2026. The company also introduced its original vehicle operating system (OS), the ASIMO OS, to be applied to its global EV series.

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Indy Car
Toni Bou and Marcelli
Media event - 30 years celebrating
IIHS TOP SAFETY PICK+
Indy Car

LATEST NEWS

Herta, Honda Win Nashville as Palou Claims INDYCAR Championship

Colton Herta and Alex Palou saved their best for last, as Palou successfully defended his NTT INDYCAR SERIES Drivers' Championship and Herta won the 2024 season finale at the Nashville Superspeedway.

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Toni Bou and Marcelli

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Marcelli takes second place in TrialGP World Championship

The Repsol Honda Team earned first and second place in the 2024 TrialGP World Championship, thanks to a third position on Sunday for Gabriel Marcelli in Ripoll on Sunday. Champion Toni Bou closed the year with his eleventh race victory.

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Media event - 30 years celebrating

LATEST NEWS

Honda Motor Co. (Middle East & Africa Office) announce new Global Brand Slogan & celebrate 30 years in the region.

Honda Motor Co. (Middle East & Africa Office) celebrated 30 years in the region at The Taj Exotica & Spa, at The Palm Dubai, during a special event. Honda displayed its diverse product lineup, including automobiles, motorcycles, and marine products, to media representatives at the event. With a glimpse of the future for the region, the Brand thanked the wider media for their support over the years.

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IIHS TOP SAFETY PICK+

LATEST NEWS

Honda Pilot Earns IIHS TOP SAFETY PICK+ Rating for 2024

The Honda Pilot has earned the Insurance Institute for Highway Safety's (IIHS) highest accolade, the 2024 TOP SAFETY PICK+ (TSP+) rating. Contributing to its overall rating, the Pilot earned top ratings from IIHS in Crash Worthiness evaluations, in pedestrian front crash prevention and headlight performance. Enhanced rear seat belts in the Honda Pilot also improved second-row passenger protection in IIHS' updated moderate overlap front test.

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