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OUR BRAND

From its inception to the present and into the future, Honda aims to be a brand in harmony with people worldwide, guided by its unique philosophy.

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FUTURE INNOVATION

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Experience Day
Dubai Sofitel
Formula 1 Japan
Dakar
Experience Day

LATEST NEWS

Honda turns Dubai Autodrome into CBR performance arena

Dubai Autodrome took on a distinctly high-octane edge as Honda Motor Co. Middle East & Africa transformed the National Circuit into a dedicated SuperSport playground, hosting its CBR Experience Day for customers, media and invited VIP guests.

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Dubai Sofitel

LATEST NEWS

Honda Showcases Its Past, Present and Future Through an Immersive Brand Experience in Dubai: EVERYTHING Honda at Sofitel The Palm

From Honda Marine Sea Trials to New Automotive and Motorcycle Highlights, the Experience Brings the Brand’s Innovation to Life Across Land and Sea.

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Formula 1 Japan

LATEST NEWS

Honda Begins New Formula One Chapter with Aston Martin Ahead of 2026 Season

Honda Motor Co., Ltd. today announced the official launch of its works partnership with the Aston Martin Aramco Formula One Team, confirming Honda’s return to the FIA Formula One World Championship from the 2026 season as a power unit supplier.

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Dakar

LATEST NEWS

Dakar 2026: A Journey Defined by Grit, Speed and Two Unforgettable Seconds

Dakar 2026 delivered one of the closest finishes in the rally’s history, and Monster Energy Honda HRC fought until the very last second. After nearly 8,000 kilometres across Saudi Arabia, the rally was decided by just two seconds. Ricky Brabec led into the final stage and, despite a late navigation issue, secured a hard-fought second place, claiming two stage wins and another standout Dakar performance.

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