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From its inception to the present and into the future, Honda aims to be a brand in harmony with people worldwide, guided by its unique philosophy.

FUTURE INNOVATION

GW 50th Anniversary
Honda 0 Series
GW 50th Anniversary
Honda GL1800 Gold Wing and Gold Wing Tour models celebrate half a century of touring in style

This year marks the 50th anniversary of the iconic Gold Wing GL1000, first launched in 1975. It's a perfect time to celebrate how the legendary flagship tourer has revolutionized the motorcycling world. For 2025, we're excited to introduce an exclusive 50th Anniversary model which will be available soon for this region.

Introducing Honda's New 0 Saloon and SUV Prototypes, along with ASIMO OS, Honda's Original Operating System.

Honda today presented the world premiere of two prototype models at CES 2025 – Honda 0 Saloon and Honda 0 SUV – representing two Honda 0 Series models to be introduced to global markets from 2026. The company also introduced its original vehicle operating system (OS), the ASIMO OS, to be applied to its global EV series.

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Honda 0 Series
Honda Introduces NextGeneration Technologies For Honda 0 Series Models At Honda 0 Tech Meeting 2024

Honda Motor Co., Ltd. held its ‘Honda 0 Tech Meeting’ to introduce some of the next generation technologies to be applied to the Honda 0 Series – a completely new EV model range to be launched in the near future for the region. The Honda 0 Series is being developed with new ideas generated from “zero” with a fresh approach to EV development – “Thin, Light, and Wise”.

Honda Motor Co. (Middle East & Africa Office) announce new Global Brand

Honda Motor Co. (Middle East & Africa Office) celebrated 30 years in the region at The Taj Exotica & Spa, at The Palm Dubai, during a special event. Honda displayed its diverse product lineup, including automobiles, motorcycles, and marine products, to media representatives at the event. With a glimpse of the future for the region, the Brand thanked the wider media for their support over the years.

Automobiles

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Motorcycles

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Power Products

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Outboard Engines

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Our News

Gold wing 480 x 480
Toni Bou and Marcelli
Media event - 30 years celebrating
IIHS TOP SAFETY PICK+
Gold wing 480 x 480

LATEST NEWS

25YM Honda GL1800 Gold Wing and Gold Wing Tour models celebrate half a century of touring in style

Celebrating 50 years of touring in 2025, the Honda Gold Wing has always represented the ultimate in two-wheeled travel since its introduction as a naked 1000cc machine half a century ago. The Gold Wing has a special place in the hearts of the MENA region customers, who are proud to showcase their unique customized machines at ride events.

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Toni Bou and Marcelli

LATEST NEWS

Marcelli takes second place in TrialGP World Championship

The Repsol Honda Team earned first and second place in the 2024 TrialGP World Championship, thanks to a third position on Sunday for Gabriel Marcelli in Ripoll on Sunday. Champion Toni Bou closed the year with his eleventh race victory.

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Media event - 30 years celebrating

LATEST NEWS

Honda Motor Co. (Middle East & Africa Office) announce new Global Brand Slogan & celebrate 30 years in the region.

Honda Motor Co. (Middle East & Africa Office) celebrated 30 years in the region at The Taj Exotica & Spa, at The Palm Dubai, during a special event. Honda displayed its diverse product lineup, including automobiles, motorcycles, and marine products, to media representatives at the event. With a glimpse of the future for the region, the Brand thanked the wider media for their support over the years.

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IIHS TOP SAFETY PICK+

LATEST NEWS

Honda Pilot Earns IIHS TOP SAFETY PICK+ Rating for 2024

The Honda Pilot has earned the Insurance Institute for Highway Safety's (IIHS) highest accolade, the 2024 TOP SAFETY PICK+ (TSP+) rating. Contributing to its overall rating, the Pilot earned top ratings from IIHS in Crash Worthiness evaluations, in pedestrian front crash prevention and headlight performance. Enhanced rear seat belts in the Honda Pilot also improved second-row passenger protection in IIHS' updated moderate overlap front test.

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