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OUR BRAND

From its inception to the present and into the future, Honda aims to be a brand in harmony with people worldwide, guided by its unique philosophy.

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LATEST NEWS

Honda Motor Co. (Middle East & Africa) announces key 2026 Motorsports activities, as season kicks off with WorldSBK at Phillip Island Circuit

We are excited to announce the 2026 Honda Racing season across MotoGP, World Superbike, MXGP, XTrial, BSB, Formula One, and IndyCar. Our teams are ready to push the limits of performance, innovation, and speed, building on Honda’s legacy of racing excellence.

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Dubai Sofitel

LATEST NEWS

Honda Showcases Its Past, Present and Future Through an Immersive Brand Experience in Dubai: EVERYTHING Honda at Sofitel The Palm

From Honda Marine Sea Trials to New Automotive and Motorcycle Highlights, the Experience Brings the Brand’s Innovation to Life Across Land and Sea.

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Formula 1 Japan

LATEST NEWS

Honda Begins New Formula One Chapter with Aston Martin Ahead of 2026 Season

Honda Motor Co., Ltd. today announced the official launch of its works partnership with the Aston Martin Aramco Formula One Team, confirming Honda’s return to the FIA Formula One World Championship from the 2026 season as a power unit supplier.

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HRC Monster

LATEST NEWS

Tough Opening Stage Tests Monster Energy Honda HRC as Dakar Rally Gets Underway

Stage one of the Dakar Rally delivered an immediate and uncompromising test for the Monster Energy Honda HRC riders, as the first full day of competition unfolded over a challenging 305 km special stage from Yanbu.

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