

From its inception to the present and into the future, Honda aims to be a brand in harmony with people worldwide, guided by its unique philosophy.


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Honda showcased impressive performance in motorsports with Fernando Alonso finishing P8 in Formula 1, Ricky Brabec securing a stage win at Rallye du Maroc, and Honda HRC Castrol achieving double points at Motegi, emphasizing the brand's competitiveness and resilience across various racing events.
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In a continued effort to promote safer roads across the UAE, Honda Motor Co. (Middle East & Africa Office), in collaboration with its authorised distributor Al-Futtaim Honda, has launched its second motorcycle safety training programme dedicated to commercial delivery riders.
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For 2026, Honda celebrates 30 years of CR-V, marking three decades of evolution, innovation and versatility. The latest CR-V carries that legacy forward with a compelling combination of sophisticated design, spacious practicality, advanced connectivity and everyday usability.
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Honda Certified Service Advisors from 10 countries advance from national qualifiers toward the Regional Finals in Dubai - with a path to the Global Honda Service Advisor Skill Exhibition 2027 in Japan
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