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From its inception to the present and into the future, Honda aims to be a brand in harmony with people worldwide, guided by its unique philosophy.

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Racing season
Racing season
Honda Racing Season 2025

Honda Racing is going full throttle across multiple disciplines right from the get-go. With World Superbikes already underway in Australia and the F1 teams fine tuning their machines in Bahrain, it's an exciting time for motorsport fans, and with the MotoGP season kicking off in Thailand this weekend, it's set to be an adrenaline fuelled start to the year.

Introducing Honda's New 0 Saloon and SUV Prototypes, along with ASIMO OS, Honda's Original Operating System.

Honda today presented the world premiere of two prototype models at CES 2025 – Honda 0 Saloon and Honda 0 SUV – representing two Honda 0 Series models to be introduced to global markets from 2026. The company also introduced its original vehicle operating system (OS), the ASIMO OS, to be applied to its global EV series.

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Automobiles

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Motorcycles

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Our News

Racing season
Media event - 30 years celebrating
Honda Adventure Roads 2024
Verstappen #1
Racing season

LATEST NEWS

Honda Racing Season 2025

Honda Racing is going full throttle across multiple disciplines right from the get-go. With World Superbikes already underway in Australia and the F1 teams fine tuning their machines in Bahrain, it's an exciting time for motorsport fans, and with the MotoGP season kicking off in Thailand this weekend, it's set to be an adrenaline fuelled start to the year.

Learn More
Media event - 30 years celebrating

LATEST NEWS

Honda Motor Co. (Middle East & Africa Office) announce new Global Brand Slogan & celebrate 30 years in the region.

Honda Motor Co. (Middle East & Africa Office) celebrated 30 years in the region at The Taj Exotica & Spa, at The Palm Dubai, during a special event. Honda displayed its diverse product lineup, including automobiles, motorcycles, and marine products, to media representatives at the event. With a glimpse of the future for the region, the Brand thanked the wider media for their support over the years.

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Honda Adventure Roads 2024

LATEST NEWS

Honda Adventure Roads 2024 – The Journey Through Morocco

The Honda Adventure Roads Morocco 2024 concluded on 20th May 2024 after 10 days. A journey starting in Agadir and ending in the Northern city of Nador spanning 2,895 Km through golden sands, hilltops, beaches, and deserts through the beautiful country of Morocco on Honda Africa Twins. 30 riders from 12 Different Nationalities battled the journey through the terrain of Morocco in the Africa Twin to experience the true meaning of adventure riding.

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Verstappen #1

LATEST NEWS

Verstappen and Pérez deliver another Oracle Red Bull Racing 1–2 in Saudi Arabia

Round 2 of the season, Saudi Arabian Grand Prix took place at Jeddah Corniche Circuit- Max Verstappen of Oracle Red Bull Racing, supported by Honda as a Team Partner, won the race, with Sergio Perez finishing second.

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