The official website of Honda Motor Co., Ltd., Middle East and Africa

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OUR BRAND

From its inception to the present and into the future, Honda aims to be a brand in harmony with people worldwide, guided by its unique philosophy.

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FUTURE INNOVATION

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HOW WE MOVE YOU
OUR BRAND
FUTURE INNOVATION

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Motorcycles

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Honda showcased impressive performance in motorsports with Fernando Alonso finishing P8 in Formula 1, Ricky Brabec securing a stage win at Rallye du Maroc, and Honda HRC Castrol achieving double points at Motegi, emphasizing the brand's competitiveness and resilience across various racing events.

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LATEST NEWS

Al-Futtaim Honda with the collaboration of Honda Middle East Africa Launch Region’s 2nd Motorcycle Safety Training for Delivery Bike Riders

In a continued effort to promote safer roads across the UAE, Honda Motor Co. (Middle East & Africa Office), in collaboration with its authorised distributor Al-Futtaim Honda, has launched its second motorcycle safety training programme dedicated to commercial delivery riders.

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LATEST NEWS

Honda Pilot TrailSport Launch in ME region

Honda has introduced the “ Honda Pilot TrailSport” to the Middle East, marking the first time this adventure-focused variant has been introduced to the region. Combining all-new fourth-generation Pilot renowned practicality and refinement with genuine off-road capability, the all-new Pilot TrailSport is engineered for drivers looking to take their adventures beyond the paved road.

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LATEST NEWS

30 Years of Adventure, Evolved for a New Generation Honda CR-V LX Sport

For 2026, Honda celebrates 30 years of CR-V, marking three decades of evolution, innovation and versatility. The latest CR-V carries that legacy forward with a compelling combination of sophisticated design, spacious practicality, advanced connectivity and everyday usability.

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